The brand name “Arichi” as a variation of the Azerbaijani word arichi, “beekeeper” stylize the visual identity of 100% polyfloral honey, pollen powder, royal jelly, propolis, and other beneficial goods of the apiary from a recently liberated district of Karabakh — Lachin. “Arichi” has been in production since 1978.
Afterwar, the occupation years cast the honey-maker family away from their hometown, and now “Arichi” is branded back to liberated Lachin after 31 years.